![]() ![]() According to the social analytics tool Socialblade, turning the table had roundabout 8000 subscribers and 180,000 impressions by late August. By this time, the format is starting to attract a following. True to their word, the production quality increases with each passing video-as does the duo’s on-camera presence. The next three videos also feature Connor and Kevin going deep on Radiohead albums, (Kid A, OK Computer and In Rainbows) and stick with rock until late July, unpacking Lateralus by prog-metal band Tool and singer-songwriter John Misty. First comes rock and then the fans roll in-with rap While they are listening, Kevin reacts in real-time to what he’s hearing and then describes how the music strikes him, what he likes and what’s surprised him. Conner steers the videos, briefly introducing the bands and/or artists and goes through the albums track for track. The featured album? The 2016, and most-recent, album by British band Radiohead entitled “A Moon Shaped Pool.” Clocking in at 22 minutes, it’s shorter than the other “turning the tables” vids and leaves a lot to be desired in sound and picture quality in the video description, Connor and Kevin do promise to ramp up the overall quality saying it’s “just a draft video to get the ball rolling.” Despite the lack of polish, the pair landed immediately on their final concept-at least one that has not changed so far. On June 18, Connor and Kevin upload the first video to their Youtube channel, which had only been setup a few weeks prior. If you go off their accents-and the comments in reference thereof-they are Canadian and both have created a growing and thriving fan community just four months after launch. And even then, they keep the details about themselves to a bare minimum: Connor is the son, Kevin is the dad, who reacts to the tunes. ![]() In fact, only the very first clip they uploaded in mid-June was decidedly different. “Welcome back ladies and gentlemen, here again today with my father.” With those words or a variation thereof, Connor opens up each an every video on “turning the tables,” before introducing his father, Kevin. Today, we’re breaking down the format’s recipe for success, the role hip-hop heavyweights have played in the channel’s rapid rise and how their business model could be music to everyone’s ear. Four months after uploading their first video, they’ve amassed over 100k subscribers and the pair are monetizing the channel on Patreon and through ad partnerships. What happens if you keep an open mind, however, is on full display on Youtube channel “turning the tables.” The channel is nothing more (and nothing less) than son Conner going through his favorite albums track for track with his pops Kevin and getting his reaction. No where is this more true than when it comes to music-especially when two generations start talking about “their” music. ![]() Personal experiences interwoven into the fabric of who we are and what we like. ![]()
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